Online bookstore Editoras online, which works with the main Brazillian publishers for the promotion and selling of books, have developed The living book. Live Twitter messages are categorised into love or hate and 100 each of these are linked to a QR code in the booklet. The URL's are changed every 7 days, making the booklet a dynamic open source collaborative view of peoples expressions. The strategy of using a guerilla action campaign was chosen instead of normal advertising to generate young peopless curiosity. Click the readmore link to see the video.
