Mobile phone giant Claro will be the first Brazilian operator to use QR codes in a Christmas advertising campaign with QR codes appearing in newspapers, magazines and leaflets to coincide with a billboard, internet, and cinema campaign. Claro subscribers can text the word Choice to 250 to download a QR code reader. One scan of the code will direct the mobile phone to a website where the giants Christmas jingle can be downloaded with non Claro subscribers being redirected to a Christmas offers page. As of September 2008 Claro claimed 78% Wireless market penetration with a 25% wireless market share and accounts for 190 million mobile phone subscribers (35.6 million wireless subscibers) in Brazil. It's parent company América Móvil is the 5th largest mobile phone network operator in Latin America and the venture by Carlos Slim Helú has placed him in the wealth ranks with the likes of Bill Gates and Warren Buffett.
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