Who are we ?
www.qrme.co.uk has recently launched and offers the latest interactive marketing technology that is currently used in Japan, USA and Australia and is starting to take off here in the UK. Large corporations such a Pepsi, Kia motor company, Yellow pages, The Sun newspaper, Harrods, Sony corporation, Google, BBC and Ralph Lauren are amongst a few who have identified this technology as the next big interactive medium and are actively using it.
What is it ?
The next generation of barcodes (QR codes) can be read by the camera of normal mobile phones and, once scanned, simply directs the mobile phone to a specific web page that you specify. This technology lets you place a QR code next to an advert, on a billboard, on a poster / flyer, on beermats or any printable surface and invites consumers to interact with your brand, right there and then.
To enable this technology to be used to it's full advantage in interactive campaigns www.qrme.co.uk have done a few clever things and have came up with the QRMe code. It's the same as a QR code but also allows you to track when and where your QR code was scanned (in realtime). Imagine knowing someone has just read your advert, even better, where they read the advert. Imagine seeing all those scans plotted on a Google map and supported by a suite of reports showing detailed statistics.
Can all mobile phones read QR codes ?
Nokia already pre-bundle a barcode reader with their mobile phones and there are numerous free QR codes readers to download for all the major mobile phone models. You will find a QR code reader for your mobile phone on the QR code readers menu entry under QR Code resources or click here QR Code reader download window
How does it work ?
When you first register you'll be asked for a user name, password, web page you want to link your (green) QRMe code to, Mobile number/SMS message you want to link your blue QR code to (optional), comments about you or your company (optional) and whether you would like your profile to be made available to other members (great for exchanging marketing ideas) . You can also upload your company logo to your profile if you wish and you'll appear in our members area.
This will never take off... who would want to scan an advert and use up their inclusive mobile surfing allowance?
If your advert grabs attention and the consumer is interested in your product they will scan your QRMe code. Imagine commuters on their blasé daily train / bus journey, reading their newaspaper and finding a prodcut the're interested in. You've been there ... mmm good product, must Google it when I get to the office. You get to the office and, after you sort out the phone calls and messages left on your desk you, you try to remember the advert in the paper (that you left on the seat).
The UK government has a broadband for all initiative where their aim is to have all households connected to the net. Ofcom is also currently re-evaluating the mobile phone spectrum (The airwaves where mobile phones connect to their service providers) allocated to a select few mobile phone operators in the 1990's (2G connections) under the Margaret Thather era to release some of these airwaves, possibly paving the way for cheaper mobile internet connectivity. The digital switch over in the UK will also release airwaves that can be used by mobile phone operators and companies, like Google, are likely to offer free mobile connectivity (for a few adverts here and there). We're heading to a DigiMarketing era where, by 2012, most internet connections will be via mobile phones and by 2015 80-90% of internet traffic will also be by mobiles.
Can I change which web page my QRMe code points to ?
Yes. You can update your member profile at any time and point your QRMe code to any new web page. Point it to your mobile website, your facebook profile, your myspace account .. anywhere!
What reports are available to see who has scanned my QRMe code ?
We have a number of reports you can view to see who's been scanning your QRMe code. These include :-
- Detailed report. Shows detailed information including date / time scanned, the web page the mobile phone was directed to and the location.
- By browser. Shows the web browser type used by the mobile phone (blackberry, erricson, imode, mozilla, internet explorer, palm etc..)
- By platform. Shows the platform used b the mobile phone (apple mac, windows, unix etc..)
- By web page. Shows you which web pages the mobile phone was directed to
- By date. Shows by date the number of scans along with a graphical line chart
Why would I use one of these ?
The younger generation are starting to adopt this technology and it's ideal for interactive advertising. Pepsi MAX are using QR codes to allow their consumers to interact with their brand without being in front of a PC. Over 400 million Pepsi cans and bottles are being printed with a QR code on them. Place QR codes on anything you want your customers to interact with.
Give me some examples of where I can put these
- On the side of your business transport
- On your blog / website
- On a billboard ad
- In your companies reception
- On your business card
- On the side of a bus stop
- On your T-shirt
- On your products
- On a billboard
- In your newspaper ad
- On a promotional mouse mat
- In your shop window
What if I don't have a mobile web site ?
If you don't have a mobile website you can create one for free from companies such as winksite, wirenode and zinadoo (http://www.qrme.co.uk/qr-code-resources/free-mobile-web-sites.html). You can set up you're very own mobile website in a matter of minutes. Click http://www.qrme.co.uk/qrme-dynamic-qr-codes/qrme-set-up-.html or choose QRMe set up from the QRMe dynamic QR codes menu to find out how to link your QRMe code to a mobile website.
How can I get the QR code onto my artwork ?
Just right click on your QR code, select the 'Save image as' option and save it to your PC ready for emailing. Note: Left clicking on your QR code will show you your reports
Where can I get a free QR code reader to start playing with these things ?
Select QR Code readers from the QR code Resources menu or click http://www.qrme.co.uk/qr-code-resources/qr-code-readers.html
Can you give me some examples of where my QRMe code can point to ?
(Note: Scaning the green QR codes will connect your mobile phone to the internet. Scanning the blue QR code will automatically create a SMS message on your mobile phone ready for sending)
Use the website to explain everything about what your company does and the services it offers. Services such as Winksite, Wirenode and Zinadoo allow you to create free mobile web sites
Just pop your QRMe code next to a picture of your album in an advert and allow people to hear your latest chart topping track.
Create a video of your store / products / services, upload to YouTube and pop your QRMe code next to your advert and allow people to see what you have to offer.
more examples ...
| Mobile Youtube Video |
http://m.youtube.com/watch?v=uf_DNHPBV-s&client=mv-google&gl=GB&hl=en-GB |
| Show your business address |
http://maps.google.co.uk/?q=16 Grey St, newcastle, NE1,UK |
| Show all pizza huts for a postcode on a google map |
http://maps.google.co.uk/?q=pizza hut:NE1 1PG |
| Create your own Google marker |
http://maps.google.co.uk/?q=qrme interactive advertising, newcastle |
| Let someone follow you on mobile Twitter |
http://m.twitter.com/qrme |
| View Myspace friends updates |
http://m.myspace.com/friends/friendupdates.wap
|
Automatically generate a SMS message on the mobile phone ready to text to your chosen mobile number.
(These type of QR codes cannot be tracked / reported)
How often are the reporting statistics updated ?
Immediately. As soon as your QRMe code is scanned (anywhere in the world) you'll see the scan appear in the graph in the right hand column and in your reports (You will have to refresh your webpage to see the updated graph)
Why would I want to change where the QRMe code points to ?
Your website, www.PreparedForAnyDay.com, sells a range of accessories and clothing for (mainly) sunny days. These take up 90% of your stock and the remainder is for rainy days. Your QRMe code always points to your main page showing T-shirts and sunglasses. The heavens open and your're in for a good few hours of rain. Point your QRMe code to your rainy days section of your website. Your QRMe code is updated instantly and your potential customers will now see Wellington boots and raincoats on your landing page. You could have a 'Scan for latest info' text next to your QRMe code. If you want to do a product recall just point it to your recall page instead of your sales page. You could have a 'My Favourite poem' QRMe Code whch points to different poems on different website each week.Your creative imagination is your only limitation.
But I'm based in xxxxx and not in the UK! Will the service still work?
Yes. The QRMe code just contains a web address so your QR code reader will open up a web browser window and redirect the phone to whatever web page your profile specifies.
Wheres the payment screen so I can start using this service ?
The basic QRMe service is free. You'll only be allocated 1 URL based QR Code and 1 SMS based QR code on our main site. Once your hooked and start to find that you want different QR codes on more and more things there is a different web site you can sign up to (see below).
So what are QRMe codes ?
QRMe codes are based on QR codes, which can be read by all of the QR code readers on the market today. QR codes are becoming the mainstream 2D code (new barcode) in todays market thanks to Denso Wave. Denso are a subsidury of Toyota motor manufacturing and have been kind enough to allow QR codes to be used royalty and licence free throughout the world to allow individuals and corporations to freely benefit from using this technology.
Ian Foster. Founding creator. QRMe print tracking service
About me and QR Codes
Read more on QRMe QR code tracking Learn more about QR CodesSet up your QR code with a free mobile website
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