Arena BLM are using QR codes on outdoor print advertising for Pathé's forthcoming film Blood: The Last Vampire due to be released in the UK on 26th June. Scanning the QR code directs the user to a mobile website where a movie trailer can be viewed. Themed wallpapers and an option to create you own comic strip are also available. Find out more abut the film at the internet movie database, visit the films Facebook page or click read more to see the trailer.
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