Radio 1's recent Big Weekend saw the introduction of Get Lily on your mobile QR code posters at various points around the site as part of a three pronged mobile plan to serve mobile video content. With a 361% increase in UK page impressions on the previous year the strategy seemed to pay off. A Bluetooth loo and SMS club were also set up to serve over 800 videos, audio clips and walpapers. Click read more to see the full poster.
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