IT DeSign and Hakuhodo Daiko Yomiko group's new i-Business center have recently developed Movie QR Code, a QR code with animated graphics. Both companies plan to launch a new type of advertising service built around the new Movie QR codes. It's a natural progression from IT DeSigns 'Design QR' which incorporates a brand image within the QR code. For more information see the QR movies entry under other services in the following translated webpage http://d-qr.net/info/sample.htm
