Brazilian Martha Gabriel has created a piece of interactive artwork based entirely on QR codes. The Sensitive Rose website allows visitors to add their lifes aim onto an interactive compass for other surfers to read. Martha explains on the site "The work intention is to "navigate" in the desires of the people, in a secret way, through a ciphered poetics of tags, which can not be deciphered with naked eyes". Martha has also recently written a book on Marketing Optimization Search: Concepts, Techniques and Strategies. and has told QRMe she's planning to use the QRMe website as a reference point during lecturing for her Digital Design MBA students. Her main site can be found at http://www.martha.com.br
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